Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root – one in which consumers have more choices, more tools, more information, and more peer-to-peer power. LISA GANSKY calls it the Mesh and reveals why it will soon dominate the future of business. Here is a link to her lecture at TED (link).
LISA GANSKY is the author of “The Mesh: Why the Future of Business Is Sharing,” and the instigator behind the Mesh Directory, a list of businesses (link).